James Sharbrough Ferguson (1916-1984) served as chancellor of The University of North Carolina at Greensboro (UNCG) from 1967 to 1979. Ferguson received a bachelor's degree from Millsap College in 1937, a master's from Louisiana State University in 1950, and a PhD from the University of North Carolina at Chapel Hill in 1953. He came to Woman's College, now UNCG, in 1962 as dean of the Graduate School. Ferguson talks about the various aspects of his job as chancellor and its impact on family life, his interest in Southern history, and his philosophy of education. He gives his thoughts about the reputation of UNCG and the university's impact on the community and North Carolina. Ferguson discusses how students and student government have changed since he was an undergraduate, student activism during the Vietnam War, the future of UNCG, and the importance of a liberal arts education.