George W. Hamer (1909-2000) was hired as the Woman's College of the University of North Carolina's (now The University of North Carolina at Greensboro) first director of development in 1962 and retired as vice chancellor of development in 1974. He served as part-time director of Chinqua-Penn Plantation until 1981. Hamer discusses taking the job of director of development, how he increased annual giving and the goals of the office. He recalls traveling and meeting alumni, establishing the Reynolds Scholarship program and setting up the Excellence Fund. He describes the responsibilities and challenges of caring for the Chinqua-Penn Plantation in Reidsville, North Carolina, the effect of coeducation on the development office, campus unrest during the '60s and his relationships with Chancellors Otis Singletary and James S. Ferguson and Dean Mereb Mossman. He talks about the function of the news bureau and entertaining newspaper columnist and humorist Art Buchwald, who was commencement speaker in 1967.