The Carolinian [February 6, 1997]

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^^^^^^r The University of North Carolina at Greensboro
Telephone-(910) 334-5752
Fax-(910) 334-3518
Online Imp Ik arohnian.uncg.edu/
Thursday,
February 6,1997
Fred Chappell:
See the Story, Page 5
UNCG Gives Radford New Record:
See the Story, Page 7
Issue 31, 30
Volume 76
Event prods
students to
the 'real world'
Holly Scott
Staff Writer
Prospective teachers had the
opportunity to come in contact
with over one hundred national
employers in one afternoon on
Monday, Feb. 3, in Cone Ball-room
of EUC.
UNCG's Career .Services Cen-ter
sponsored Education Career
Day '?7, where students arrived
armed with resumes and business
suits.
While education hopefuls were
seeking a teaching position for the
coming school year, representa-tives
of various school districts
came hoping to fill the vacancies
that already exist or will be open
in the coming year.
122 schools and school systems
were represented at the event.
Some were as close as Guilford
County and others were coming
from distances reaching San Ber-nardino,
California.
They all came to take a look at
what the future teachers of UNCG
had to offer.
During Education Career Day's
registration, students were given
information about the specific
school systems that were part of
the program, along with the booth
where each could be located.
The details of individual school
districts' expectations also were
specified so that students could
decide right away which booths to
visit.
From there, prospective teach-ers
were given the chance to visit
with the schools that interested
them and to make an impression
on future employers.
Senior Michelle Lewis attended
career day in anticipation of find-ing
a job.
She expressed gratitude for the
opportunity to come into contact
with so many school systems at
one time.
In addition. Lewis stated, "I was
glad that we were given informa-tion
on which school systems were
looking specifically for certain
concentrations."
Not all attendees of the function
were looking for future opportu-nities.
Some students went to Cone to
learn what to expect when they are
seniors in the position of trying to
obtain work in their fields.
Prospective educator Beverly
Neal attended Monday's career
day for the second year in a row.
"I was glad that I had attended
the year before so that I would be
prepared to make an impression
this year," said Neal.
Many students at Education
Career Day agreed that participa-tion
was one of the best ways for
them to make contacts and learn
more about the job market. Some
even left with dreams of a class-room
waiting for them.
Weather
Outlook
Thursday:
Mostly sunny
Highs in lower 50's
Friday:
Increasing
cloudiness
High in the lower 50's
Source: National Oceanic and
Atmospheric Administration
UNCG Baha'i Club hosts racism dialogue
Sarah Thomson
Staff Writer
UNCG's newly formed Baha'i
Club hosted its first meeting on
Monday. Feb. 3 as the opening of
a planned series in the Elliot Cen-ter.
Various topics and themes will
be discussed throughout the se-mester,
and the Baha'i Club chose
racism to kick off the series.
The premiere meeting began by
showing a film, entitled "Ethnic
Notions."
The video explored how Afri-can-
Americans have been por-trayed
by the mass media.
The showing sparked a discus-sion
about the roots of racism, how
it affects its victims as well as its
perpetrators, and possible solu-tions
in successfully resolving
such an issue for America.
Between 15-20 people attended
the club's meeting - a group that
represented numerous ethnic
backgrounds.
The Baha'i Club's main pur-pose
in hosting the particular dis-cussion
was to raise the conscious-ness
of attendees, as well as to
present the Baha'i view on race
and racial prejudice.
Since Baha'is believe that all
humanity is in essence one fam-ily,
regardless of race or national-ity,
they believe that racism is one
of the most pressing issues that
American society must face.
During the meeting, participants
raised key points in addressing
how racism affects them on an in-dividual
level.
They also stressed why they
may harbor some prejudices of
their own.
It was concluded that while rac-ism
can and should be explored on
an intellectual level, there is a tre-mendous
amount of pain and an-ger
on all levels of the issue that
must be recognized and adminis-tered
to in order to counteract
racism's destructive legacy.
Once the discussion was over,
the group said a few prayers to
conclude the meeting, and then
shared in refreshments.
The Baha'i Faith is an indepen-dent
world religion, meaning that
it is not a sect of any other reli-gion.
The Baha'i Faith marks its be-ginnings
in the year 1844 in Per-sia
(present-day Iran), and was
founded by Baha'u'llah - which
in English translates as "The Glory
of God."
During His ministry,
Baha'u'llah revealed the equiva-lent
of over a hundred volumes of
Sacred Writings, which include
spiritual as well as social laws and
cover a broad spectrum of sub-jects.
He also established a Baha'i
calendar.
The central idea round which all
of BahaV Man's teachings revolve
is that of unity, or oneness. For
example, the oneness of human-kind,
oneness of God and the one-ness
of religion are all fundamen-tal
teachings of the Baha'i Faith
Also among the fundamental
varieties of the faith are the elimi-nation
of prejudices of all kinds,
the equality of men and women,
the essential harmony of science
and religion, universal compul-sory
education, a spiritual solution
to economic problems, and uni-versal
peace that is upheld by a
world government.
Baha'is assert that the devisive
roots of racism are buried so deep
within the human psyche that the
solution to finding love for one
another is through loving God, and
that healing racism is a vital com-ponent
to achieving world peace.
The discussion on racism and
further viewing of the video will
continue on Monday, February 10,
from 7:00p.m. through 9:30p.m.
The UNCG Baha'i Club will be
hosting meetings every Monday
night, covering numerous selected
topics in Mclver Lounge, EUC.
They encourage all those who are
interested to drop by.
Loyal customers
also most critical,
says UNCG study
Brian Long
Information Services
t.KI I \S!K)K() - The old saying
"familiarity breeds contempt" ap-pears
to be true when it comes to
retail customers.
The most loyal customers also
are the most criti-cal
of a store's
products and ser-vices.
This statement
is according to a
study by two
consumer issues
specialists in the
Department of
Clothing and
Textiles at
UNCG.
The results ap-peared
in the
journal Cus-tomer
Relation-ship
Manage-ment.
"Real loyal customers are
among the most critical because
they are so familiar with the com-pany,"
said Dr. Richard M.
Widdows.
Geoffrey Gartner/THE CAROLINIAN
Edith Purvis, a Graduate of
Greensboro Women's Col-lege,
has been a customer of
Yum-Yum's for 54 years.
Widdows is the Mae Pulman
and Albert Hayes Distinguished
Professor of clothing and textiles
at UNCG.
Widdows and Dr. Nancy L.
Cassill, an associate professor of
clothing and textiles, surveyed
more than 400 customers of a na-tional
department
store retail chain
to determine their
attitudes about
the chain and its
products.
They drew
their sample from
people who ob-tained
the depart-ment
store's pri-vate-
label credit
card.
Also, they
must have used it
at least once in a
12-month period
to buy a sports-wear
item.
Levels of loyalty were based on
how often consumers used the
card.
Contrary to conventional wis-dom,
Cassill and Widdows found
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dorm to clean up after the fire from January 15 in Room 111. The fire was due
that the most loyal customers,
those who shopped more than
once a month, were not as satis-fied
with the chain as people from
the next level of loyalty, those who
shopped monthly.
The monthly shoppers also
were more satisfied than those
who shopped less frequently, as
conventional wisdom would sug-gest.
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Diana < ollbu/l UK CAROLINIAN
Windy Williams, above, and other students from the CTX Club held a yard sale, Monday. They sold dothes for as low as
one dollar to earn money for future projects including the upcoming Spring Fashion Show in March.
In addition, the study showed
that service is more important than
product to a customer's level of
satisfaction, regardless of loyalty
level.
The researchers refer to their
findings about loyalty and satis-faction
as "familiarity breeds con-tempt."
Over time, the most loyal cus-tomers
will
have more ex-periences
with
a store's prod-ucts
and ser-vices.
They will be
more likely
than other cus-tomers
to see
both the good
and bad sides of
the business.
Widdows
and Cassill cau-tioned
retailers
not to panic.
They also
urged them to
recognize the
value of loyal
customers for providing candid
opinions about products and ser-vice.
"(Loyal customers) are willing
to lay it all out for you and say
here are some problems and here
are some good things," Cassill
said.
"Don't take them for granted;
they have good information for
you."
Widdows said that marketing
Geoffrey Gartner/THE CAROLINIAN
Tylor Cecil, at two and a half,
is a life long customer and
comes here with his father,
who has been eating at Yum-
Yum's for 20 years.
people often do not look at levels
of loyalty when examining survey
responses, but they should.
"Consumer researchers can get
different information from differ-ent
loyalty levels," he said.
"New loyal customers tell you
what's right.
Very loyal customers tell you
what's wrong."
Store manag-ers
should ask
loyal customers
what irritates
them, the re-searchers
said.
If retailers can
find out what
hinders a
customer's satis-faction,
they can
work to remove
the barriers and
solidify the rela-tionship
with
their most loyal
customers.
"Feedback is
critical," Cassill
said, "and con-tinual
feedback
is needed."
After shoring up its loyal base,
retailers then can promote them-selves
to moderately loyal custom-ers
and possibly improve their loy-alty
without lowering their satis-faction,
the researchers said.
Cassill and Widdows will
present their results in April at a
meeting of the Society of Con-sumer
Affairs Professionals in
Cincinnati.
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